Managed social media across 10 accounts and 6 properties, publishing nearly 3,000 posts and driving over 760K in reach and 54K engagements
Savara Hospitality manages a portfolio of six independent hotels across Virginia and North Carolina.
The Challenge: To maintain consistent, high-quality social presence across multiple properties while balancing limited resources and varying brand voices.
Fun Fact: I worked at the front desk at Meadowbrook Inn in Blowing Rock, NC, while I was at Appalachian State University.
In my time at Savara Hospitality, I have …
Managed 10 social accounts across 6 properties
Posted 3 - 5x a week
Published 2,797 posts
Drove 760K+ total reach
Generated 54K+ engagements
In my time at Savara Hospitality, I have …
My Work IRL
My Biggest Takeaways
This role strengthened my ability to manage multiple brands and marketing projects at once. This helped me learn how to balance deadlines across properties while also keeping up with graduate coursework.
Working remotely, I learned how to get scrappy and create content for places I wasn’t physically in, relying on research, brand understanding, and creative problem-solving.
By balancing structure with flexibility, I supported a social presence that stayed true to each property’s brand while adapting to seasonality, local events, on-site restaurants, and guest feedback.
Outside of social content, I was also in charge of marketing projects like…
Responding to guest reviews on Expedia and Booking.com
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Updating website content with social media posts
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Creating a local area map for The Liberty Trust
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Producing Google Ad videos for multiple properties
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Developing target audiences and itinerary concepts based on market research
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Conducting competitor audits to inform strategy
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...and more!
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Responding to guest reviews on Expedia and Booking.com ✿ Updating website content with social media posts ✿ Creating a local area map for The Liberty Trust ✿ Producing Google Ad videos for multiple properties ✿ Developing target audiences and itinerary concepts based on market research ✿ Conducting competitor audits to inform strategy ✿ ...and more! ✿
For Your Next Trip
After three years in Blowing Rock (AKA The High Country) and two in Richmond, I’ve found my favorite spots in both. Here’s how I’d recommend spending your time when you're in the area: