Viridiant needed to increase home energy audit awareness & I uncovered ways to do it.

Viridiant is a non-profit that focuses on bringing affordable, healthy, energy-efficient, and resilient buildings to life in the Richmond area. They conduct home energy audits in the area to help homeowners identify the best ways to save money on their bills and make their homes more comfortable.

The Ask: How can Viridiant optimize and broaden exposure for its home energy audits to meet their revenue goal?

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Creating a Lifestyle Brand